Senior Manager, Marketing Planning And Strategy - Agency Marketing

Hoboken, NJ (On-site)

$108K/yr – $216K/yrSenior Level10+ years expFull time

Posted 8 hrs ago

Job Description

Responsibilities

  • Own the agency co-marketing strategy, developing annual plans aligned to business priorities and Joint Business Plans.
  • Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels.
  • Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships.
  • Partner across Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution.
  • Identify opportunities to deepen agency engagement and advocacy.
  • Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders.
  • Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships.
  • Experience developing and executing strategic marketing programs with measurable business outcomes.
  • Proven ability to influence executive stakeholders and lead cross-functional initiatives.
  • Strong presentation, communication, and storytelling skills.
  • Experience using marketing performance metrics and business insights to inform strategy and optimize programs.
  • Strategic marketing and business planning expertise, with the ability to translate business priorities into clear, actionable agency marketing strategies.
  • Deep understanding of agency partnerships and the ability to identify opportunities that create mutual business value.
  • Strong executive presence and relationship-building skills with senior internal and external stakeholders.
  • Proven ability to lead cross-functional teams and drive alignment across complex organizations without direct authority.

Preferred

  • MBA.
  • Experience working at a major agency holding company (WPP, Omnicom, Publicis, IPG, Dentsu, or Havas), or leading strategic marketing programs with agency partners.
  • Experience within retail media, digital advertising, ad tech, media, or commerce media.
  • Understanding of the retail media ecosystem and the role agencies play in advertiser growth.
  • Familiarity with Joint Business Planning and strategic partnership development.

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Salaries

Posted range

$108K/yr – $216K/yr

Taken straight from the job posting.

See all Walmart Connect salaries

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