Responsibilities

• Develop and implement marketing strategies and campaigns.
• Manage social media content across Meta, YouTube, LinkedIn and TikTok.
• Create and manage Meta Ads and Google Ads.
• Develop email marketing campaigns and newsletters.
• Write copy for social media, email, websites, landing pages, and ads.
• Create and coordinate graphics, video, reels, and other content.
• Identify new audiences and ways to reach them.
• Track marketing performance and use data to improve campaigns.
• Test new messaging, audiences, platforms, and campaigns.
• Help improve the customer journey from first contact to enrollment.

Requirements

• Strong marketing strategy, copywriting, and communication skills.
• Experience with Meta Ads, Google Ads, and email marketing.
• Experience with social media and digital marketing campaigns.
• Comfortable using Google Analytics or similar analytics tools.
• Experience with Canva at minimum; prefer experience in other design tools.
• Comfortable creating or coordinating video and short-form content.
• Familiarity with landing pages, websites, SEO, and marketing funnels.
• Comfortable using AI tools as they develop for marketing and content creation.
• Creative, organized, curious, and willing to test new ideas.
• Able to work independently and collaborate well with a small team.

Benefits

• Employee discount
• Health insurance