Responsibilities

• Provide strategic support to the account teams in the creation and execution of comprehensive digital and CLM marketing plans; Lead and consult on the implementation of tactics, technologies and coordination of efforts, ensuring tactical plans achieve client objectives and strategies
• Define strategic opportunities for Customer Experience and Customer Lifecycle Management in the overall context of a clients’ marketing communications plan, based on data driven insights and qualitative observations.
• Leverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development
• Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experience plans/journeys
• Identify/Explore new avenues for communicating effectively and imaginatively with audience groups
• Develop research-based POVs regarding potential opportunities, consumer trends/culture, technology, media, best practices, etc.
• Guide/Lead, manage and inspire junior strategist on client projects as needed

Requirements

• Bachelor’s degree or greater preferred
• 10+ years’ experience in marketing strategy or planning role, with direct/ digital/CLM/content marketing experience required, in an agency, client, or management consulting organization.
• Experience in Loyalty Programs or Automotive industry is a plus
• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives
• Strong understanding of digital and CRM marketing best practice and trends; Experience in digital and CRM marketing: websites, online media, search, social, mobile, email, application
• Possess an innately curious mind. Think logically based on data and research, but inspired by creativity and human behaviors
• Strong analytical skills; Ability to mine data for insights and recommendations
• Excellent project, personnel, organizational, time management skills
• Clearly demonstrate ability to succeed in a fast paced environment; Capable of/enjoy handling multiple projects simultaneously
• Proven leadership and organizational skills; Dynamic personality able to effectively engage and influence a variety of audiences