Responsibilities

• Lead the day-to-day strategic management of assigned lobs, overseeing media strategy and planning and serving as a trusted partner to clients and internal teams.
• Co-lead the development of integrated media strategies and plans, from brief and recommendation through implementation, optimization, and stewardship.
• Translate client briefs and business objectives into strategic media recommendations, identifying the audience, consumer, cultural, and marketplace insights that inform the approach.
• Drive collaboration across Strategy, Investment, Analytics, Data/DPS, and other disciplines, synthesizing inputs into cohesive media recommendations.
• Use media and business performance insights to identify opportunities, optimize plans, and inform future recommendations.
• Maintain a deep understanding of the client’s business, category, audiences, competitive landscape, and priorities to strengthen strategic recommendations.
• Manage projects, priorities, and resources across assigned business areas, proactively addressing risks, dependencies, and competing priorities.
• Ensure the team effectively applies best-in-class tools, data, techniques, and planning practices to deliver recommendations aligned with client objectives.
• Apply a strong understanding of how consumers engage across channels, platforms, and technology to media strategy and planning.
• Provide clear strategic direction and day-to-day leadership to the team, empowering team members to independently deliver high-quality work.

Requirements

• 8+ years of experience in media planning
• 4+ years of experience managing junior staff
• B.A. or B.S., preferably in Marketing, Advertising, or related field
• Tech or Finance vertical experience a big plus
• Proven experience and success in presenting plans to clients and influencing top level decisions
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Competitive Tracking tools, GWI. Understand its capabilities and applications to translate data into actionable insights

Preferred

• Marketing/advertising agency experience highly preferred