Senior Vice President, Connections Strategy (B2B)

Chicago, IL (On-site)

$180K/yr – $269K/yrSenior Level15+ years expFull time

Posted 2 hrs ago

Job Summary

Own and evolve enterprise B2B and ABM strategy and offerings, translate market shifts into client roadmaps, and lead executive workshops and senior-advisor engagements to align growth priorities and ABM roles.

  • Own and evolve enterprise B2B and ABM strategy and offerings
  • Lead executive workshops and senior-level advisory engagements
  • Translate market shifts into client roadmaps and measurable growth

Job Description

Responsibilities

  • Define and evolve our client’s enterprise B2B and ABM strategy, narrative, methodologies, playbooks and measurement standards, creating a differentiated and repeatable approach across clients and new business.
  • Translate shifts in B2B buyer behavior, AI, data, media, content, commerce and marketing technology into actionable agency offerings and client roadmaps.
  • Establish the strategic standards for account selection, segmentation, tiering, buying-group intelligence, journey design, experience orchestration and personalized engagement for clients.
  • Champion a connected approach that links brand building, demand creation, demand capture, customer growth and sales enablement rather than treating ABM as a stand-alone campaign tactic.
  • Serve as a trusted advisor to senior marketing, sales, revenue, digital, data and technology leaders, helping them align around shared growth priorities and a clear role for ABM.
  • Lead executive workshops and strategic engagements that clarify business objectives, priority markets and accounts, audience needs, value propositions, experience opportunities, operating-model requirements and investment choices.
  • Diagnose clients’ B2B and ABM maturity, identify barriers to scale and define pragmatic transformation roadmaps that balance near-term activation with long-term capability building.
  • Cultivate senior client relationships by anticipating competitive threats, organizational challenges and evolving buyer expectations, then translating them into high-impact strategic opportunities.
  • Architect Connected B2B and ABM Experiences
  • Guide teams in mapping complex account and buying-group journeys to identify decisive moments, unmet needs and opportunities to influence individual stakeholders and the broader committee.

Requirements

  • 15+ years of relevant experience and a track record of building modern B2B strategies, leading senior client relationships and driving measurable growth.
  • A four-year college degree is required.

Preferred

  • a master’s degree is preferred.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$180K/yr – $269K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
33

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

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Senior Vice President, Connections Strategy (B2B)

Digitas North America · Chicago, IL · On-site