Responsibilities

• Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadership
• Work with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out success
• Elevate creative conversations by anchoring them in performance architecture
• Implement and refine the Precision Operating Model across key accounts
• Architect full-funnel orchestration frameworks aligning Comms, Media, CRM, and Web
• Establish decision trees for scale vs. optimization based on signal performance alongside martech partners
• Lead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance)
• Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms
• Oversee signal health dashboards and ensure performance outcomes
• Mentor Managers and Analysts, building technical and strategic depth within the team

Requirements

• 8–12+ years in performance strategy, integrated media leadership, media analytics or MarTech
• Deep understanding in identity resolution, DCO systems, algorithmic buying, and signal governance
• Proven experience leading multi-disciplinary teams across media, creative, and analytics
• Ability to design and enforce testing frameworks at scale
• Strong executive presence and comfort operating at VP/CMO level
• Commercial instinct and ability to position Precision as a growth driver

Preferred

• Experience building or scaling a high functioning team
• Experience integrating generative intelligence into creative systems
• Experience leading enterprise clients