Marketing Manager
Foundation
USA (Remote)
$65K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.
6 hrs ago
Marketing Specialist
USA (Remote)
$65K/yr – $75K/yrMid Level5+ years expFull time
Posted 6 months ago
Job Summary
Own and execute marketing content and campaigns for ZERO TO THREE, spanning website, email, and paid media with data-driven optimization.
- Lead omnichannel content and dynamic email campaigns tied to membership, events, and retention.
- Must-have: 5+ years in integrated marketing with marketing automation (Salesforce/HubSpot/Marketing Cloud) and proven results.
- Standout: Cross-functional collaboration with marketing and communications, plus occasional travel for events.
Job Description
Responsibilities
- Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
- Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
- Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
- Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
- Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
- Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
- Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
- Serve as primary point of contact for related vendors and agencies as needed
- Proactively stay abreast of trends to inform future growth strategies and opportunities
- Be able to travel 2-3 times per year for events, retreats and in-person meetings
ZERO TO THREE
4.0 Glassdoor
ZERO TO THREE is a national nonprofit organization that informs, trains and supports professionals, policymakers and parents in their efforts to improve the lives of infants and toddlers. Neuroscientists have documented that our earliest days, weeks and months of life are a period of unparalleled growth when trillions of brain cell connections are made. Research and clinical experience also demonstrate that health and development are directly influenced by the quality of care and experiences a child has with his parents and other adults. That is why at ZERO TO THREE our mission is to ensure all babies and toddlers have a strong start in life. We know that as babies, the way we are held, talked to and cared for teaches us about who we are and how we are valued. This profoundly shapes who we will become. Early experiences set a course for a lifelong process of discovery about ourselves and the world around us. Simply put, early experiences matter. We encourage you to learn more about very young children, early development and the work of ZERO TO THREE by exploring our site.Explore opportunities at zerotothree.org/careers
Founded in 1977
Washington, District of Columbia, USA
430 employees (43 in marketing)
74% recommend to a friend
82% CEO approval
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
The middle of this range ($70K) is in line with the median base salary for Marketing Specialist roles in the United States ($70K).
Marketing Specialist median pay in the United States
Most pay falls between $60K and $79K. Based on 741 salaries.
Marketing Team
Marketing Team Size
28 (7% of company)
Funding
Total Funding
$50.7M
Last Raise
$4.2M
Grant, 4 years ago
Funding History
- Sep 2022Grant • $4.2M
Traffic Signals
Monthly Visitors
149K
Monthly Google Ads Budget
$18.4K
Traffic Source Mix
Search
47.7%
Direct
40.7%
Referral
9.4%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~430
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
