Marketing Specialist - Xtratuf at Rocky Brands, Inc. | Dedham, MA

Rocky Brands, Inc.

Marketing Specialist - Xtratuf

Dedham, MA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive coordinated brand marketing for footwear across Marketing, Sales, Ecom, and agencies, owning social channels and activations.

Own day-to-day oversight of brand social channels and calendar, monitor goals, and engage with the community.
Must-have: 2-3 years of brand or agency marketing experience.
Standout: Experience running tradeshows, pop-ups, and wholesale activations.

Job Description

Responsibilities

Collaborate from cross functional teams to help maintain a unified marketing effort between Marketing, Sales, Ecom, and agency partners
Own day-to-day oversight of brand social channels and calendar, monitor campaign goals, and engage with the community
Participate in and run tradeshows and pop-up events
Partner with the Sales team to execute wholesale level activations and ensure account success
Manage incoming creative requests and creative asset management

Requirements

Passion and understanding of footwear/ fashion industry and trends
2-3 years of experience with brand or agency marketing teams
Knowledge of social and digital media landscape and trends
Strong written and oral communication skills
Flexible self-starter able to juggle multiple projects at a time

Preferred

Experience with Adobe CC (photo and video editing, graphic design) is a plus.

Rocky Brands, Inc.

3.2 Glassdoor

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Dedham, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth. To view our products, please visit: www.RockyBoots.com www.LehighOutfitters.com www.DurangoBoot.com www.GeorgiaBoot.com www.MuckBootCompany.comwww.XTRATUF.comwww.4eursole.com For career opportunities with Rocky Brands, Inc., please visit our corporate website: http://www.RockyBrands.com/careers AA/EOE – M/F/vets/disability

Founded in 1932

Nelsonville, Ohio, USA

496 employees (30 in marketing)

linktr.ee/rockybrandsinc

46% recommend to a friend

53% CEO approval