Marketing Specialist

Matawan, NJ (Hybrid)

$25/hr – $30/hrMid LevelPart time

Posted 2 months ago

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Job Summary

Own local marketing for two dispensary locations by driving calendar-led campaigns, in-store and social content, events, and community engagement with consistent brand voice.

  • Own store calendars, campaigns, and event execution aligned to inventory and operational priorities.
  • Publish and engage on social channels, capture in-store content, and support campaigns with light copy.
  • Track basic metrics like post engagement and event participation to guide future plans.

Job Description

Responsibilities

  • Create promotional graphics and marketing content using existing brand templates and approved design assets.
  • Adapt existing templates into store-specific content for promotions, product features, holidays, sales pushes, and events.
  • Build and maintain a marketing and sales calendar for both dispensary locations.
  • Plan, organize, and help execute in-store and community-facing events.
  • Coordinate promotional timelines with store leadership to ensure alignment with inventory, campaigns, and operational priorities.
  • Create, schedule, and publish social media posts across designated platforms.
  • Monitor social channels and engage with followers, customers, and community comments in a timely and professional manner.
  • Assist with campaign planning for product launches, promotional weekends, vendor activations, and seasonal initiatives.
  • Support light copywriting for captions, promotional messaging, event announcements, and marketing materials.
  • Help maintain consistency in brand voice, visual presentation, and campaign execution across both locations.

Requirements

  • Experience in marketing, social media, content creation, retail marketing, or a related field.
  • Strong working knowledge of graphic design tools and template-based content production.
  • Ability to create polished visual content efficiently without needing full custom design development for every post.
  • Strong organizational skills and ability to manage a calendar across multiple locations.
  • Comfort with social media posting, comment management, audience engagement, and day-to-day platform upkeep.
  • Ability to coordinate event details, timelines, vendors, and promotional support materials.
  • Strong communication skills and attention to detail.
  • Ability to work independently while coordinating with leadership and store teams.
  • Reliable transportation for occasional travel between locations.

Preferred

  • Experience in cannabis, retail, hospitality, lifestyle, or regulated consumer products.
  • Experience taking product photos, in-store content, or basic branded lifestyle photography.
  • Familiarity with promotional planning tied to retail traffic patterns, holiday campaigns, and community events.
  • Basic understanding of content performance metrics and marketing reporting.

Benefits

  • Employee discount
  • Flexible schedule
Vigor Dispensary logo

Vigor Dispensary

Vigor Dispensary is a certified diversely-owned, pharmacist-led retail cannabis dispensary serving adult-use customers in New Jersey. By bringing creative & innovative minds together to inspire individuality and authenticity, it is the intent of our company to transcend the negative stigma surrounding cannabis consumption and take a modern-day approach to integrating cannabis into active and healthy lifestyles. We are determined to become a premier retail operation to educate and empower citizens to normalize cannabis consumption. Our goal is to identify and carry industry-leading quality cannabis and cannabis-derived products that are hand-selected from diversely owned and/or locally licensed businesses. Our priority for diversity on both sides of the supply chain in this space is rooted in our belief of an equitable and transparent marketplace.At Vigor Dispensary, we will advocate for safe and personalized consumption of cannabis while providing a holistic understanding of how to achieve maximum well-being in addition to the recreational component of the plant. Using our team’s healthcare backgrounds, education and harm reduction is at the forefront of our agendas. Prioritizing a community-based focus, we will bring a sophisticated, intelligent approach in painting additional texture and color to the borough of Matawan, NJ. Our motto of “Live with intention. Live with Vigor.” will resound with every customer in their journey to becoming the next generation of conscious cannabis consumers.

Founded in 2022
Matawan, New Jersey, USA
7 employees

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
52.1%
Direct
7.7%
Referral
31.3%
Social
7.7%
Paid
1.1%

Headcount Trend

Current headcount: ~7

Funding

Total Funding
$1.2M
Last Raise
$1.2M
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing • $1.2M