Marketing Specialist

Responsibilities

• This Marketing Specialist enjoys turning ideas into execution. They support the development and delivery of digital content, campaigns, creative assets and marketing programs across the organization.
• The Marketing Specialist works across websites, digital asset management, photography, video, campaigns and other priority initiatives while partnering closely with internal teams, agencies and external vendors.
• Digital Content & Web: Author, update and maintain webpages and digital content across Tricon web properties; Coordinate content updates, landing pages, campaign experiences and other digital marketing initiatives; Perform content quality assurance to help ensure accuracy, consistency, functionality and alignment with brand standards; Partner with Digital Marketing, Communications and other stakeholders to translate business needs into effective digital experiences.
• Digital Asset Management: Manage and maintain Tricon’s digital asset management platform and supporting asset libraries; Organize, tag and maintain photography, video, creative files and other marketing assets; Establish and uphold effective asset-management practices, including naming conventions, metadata, version control and usage rights; Help internal teams quickly locate and appropriately use approved marketing assets.
• Photography & Video Production: Coordinate photography and video shoots from planning through final delivery; Manage schedules, shot lists, locations, talent, vendors and production logistics; Partner with creative teams and external production partners to ensure deliverables meet brand and business requirements; Maintain organized libraries of final photography and video assets.
• Campaign & Program Management: Support the execution of integrated marketing campaigns and programs across digital and traditional channels; Build project plans, coordinate deliverables and track timelines, approvals and dependencies; Work across Marketing, Operations, Communications and other business functions to keep initiatives moving forward; Coordinate with agencies, vendors and production partners as required; Support campaign reporting, documentation and post-program analysis.
• AI-Enabled Marketing Operations: Use Claude and other approved AI tools as part of the daily marketing workflow to accelerate research, content development, analysis, quality assurance and execution; Apply strong human judgment when reviewing and refining AI-assisted work; Identify opportunities to simplify workflows, automate repetitive work and improve team productivity; Stay current on emerging marketing technologies and practical applications of generative AI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
• Approximately 2–5 years of experience in marketing, digital marketing, communications, content production or a related role.
• Strong proficiency with Microsoft Office, including PowerPoint, Excel, Word and Outlook.
• Demonstrated proficiency using Claude for professional workflows.
• Experience working with websites or content management systems.
• Experience organizing and managing digital creative assets.
• Strong project-management and organizational skills, with the ability to manage multiple workstreams simultaneously.
• Excellent written communication, proofreading and attention to detail.
• Comfortable coordinating agencies, photographers, videographers, creative partners and other external vendors.

Preferred

• Experience with digital asset management platforms.
• Experience with WordPress or similar content management systems.
• Familiarity with basic digital analytics and campaign performance reporting.
• Experience supporting photography or video production.
• Exposure to CRM, email marketing, social media or marketing automation platforms.
• Experience working in a fast-paced, highly collaborative marketing organization.