TFC Tuition Financing

Marketing Specialist

New York City, NY (Hybrid)

$50K/yr – $80K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own integrated demand and brand programs for higher education markets, coordinating emails, social, events, and content to move institutional buyers.

  • Email, social, and event programs owned with KPI tracking
  • Brand consistency and targeted institutional campaigns to drive inbound leads
  • Marketing ops and reporting to tighten sales alignment

Job Description

Responsibilities
  • Design, execute, and optimize email marketing campaigns through Zoho Marketing Automation or Campaigns to nurture inbound leads, engage current clients, and promote new features or services
  • Create and manage social media campaigns across digital LinkedIn, Facebook, and other relevant platforms
  • Draft and edit marketing copy for digital campaigns, newsletters, and communications
  • Design visual materials including graphics, infographics, presentations, and promotional materials
  • Align marketing initiatives with sales objectives to drive qualified inbound lead generation
  • Coordinate trade show presence, conference participation, webinars, and virtual events
  • Establish and monitor KPIs for all marketing initiatives (Zoho Marketing Automation and Campaigns, LinkedIn, etc.)
  • Prepare reports on marketing performance, providing actionable insights and recommendations
  • Identify speaking opportunities and awards submissions to build industry credibility
  • Stay current on higher education trends, regulatory changes, compliance requirements, and industry best practices

Marketing Team

Marketing Roles Posted (Last 30 Days)
1