Responsibilities

• Communicate, implement and manage marketing campaigns for our program launches
• Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals and press releases).
• Community affairs liaison
• Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc.
• Develop concepts, design and copy for press releases, presentations, brochures, Outdoor Billboards and e-marketing materials.
• Assist with brainstorming, planning and execution with special Network initiatives.
• Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review.
• Monitor launches & performance of our local and national titles to create and update highlights for local sales team.
• Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with the competition.
• Create and update an ROI matrix. Help maintain quarterly promotional inventory and budget.

Requirements

• Background in Public Relations, Communications or Marketing related degree or equivalent professional qualification
• Minimum of 3+ years of related experience
• Experience in Graphic Design
• Proven experience in media planning and new media (digital, wireless, VOD, mobile etc.)
• Strong digital and social media experience
• Experience with sales-driven promotions resulting in station ROI
• Experience evaluating advertising and grassroots programs
• Ability to interpret and disseminate information
• Experience in developing compelling presentation materials and proposals; formal presentation skills
• Proficiency in Microsoft Word, PowerPoint, Excel, Adobe CS, Photoshop, InDesign, Illustrator