Responsibilities

• Support the execution of the annual marketing plan and budget, ensuring alignment with regional priorities, global marketing initiatives, and overall Tadano business objectives
• Plan, coordinate, and execute day-to-day marketing activities across multiple channels, including:
• Media and PR activities
• Development of marketing materials (print and digital) aligned with campaign objectives and target audiences
• Digital marketing initiatives, including content creation, social media management, email campaigns, and website updates
• Planning and execution of meetings, customer events, conferences, and trade shows
• Manage multiple marketing projects simultaneously, ensuring timelines, quality standards, and brand consistency are maintained
• Track and report on marketing campaign performance, providing insights and recommendations to improve effectiveness
• Collaborate with the global marketing team to support and implement global campaigns and communications at the regional level
• Partner closely with sales teams to support lead generation, customer engagement, and market growth initiatives

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of hands-on marketing experience, with exposure to multiple marketing disciplines (digital, content, events, and/or product marketing)
• Strong knowledge of digital marketing and social media standards and best practices, as well as recent trends.
• Strong verbal and written communication skills, with the ability to translate complex topics into clear, compelling messaging
• Proven experience executing marketing campaigns across channels, including digital marketing (social media, email, website) and marketing collateral development
• Proficient with Microsoft Office Suite or related software. Requires willingness to work a flexible schedule and travel
• Self-motivated, proactive, and results-oriented with a strong sense of ownership and accountability.
• Requires willingness to work a flexible schedule and travel.

Preferred

• Experience using marketing tools such as CRM systems, email platforms, or analytics tools is preferred