Marketing Specialist

Fort Mill, SC (On-site)

$65K/yr – $89K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional GTM execution and content/asset delivery to drive enterprise account-based programs and pipeline.

  • Coordinate marketing briefs across marketing teams to ensure alignment with GTM strategy.
  • Support the development and launch of programs that drive awareness, engagement, and pipeline growth.
  • Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials.
  • Maintain project plans and coordinate cross-functional inputs to drive on-time, on-brand initiative launches.
  • Support intake, documentation, and workflow processes to ensure consistency and scalability.
  • Coordinate initiative briefs across marketing teams to ensure alignment with GTM strategy.
  • Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution.
  • Support sales enablement by coordinating marketing materials, tools, and field communications.
  • Contribute to the development and maintenance of marketing playbooks, templates, workflows and best practices.
  • Proactively engage with sales and operations teams to understand the rental business, market trends, and customer needs.
  • Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making.
  • Identify executional improvements to increase efficiency, speed-to-market, and program effectiveness.
  • Pull dashboard updates and draft recaps of initiative performance to share with stakeholders.
  • Areas of Focus (may include, but are not limited to) - Digital marketing & customer experience support - Account-based programs for priority customers - Sales enablement materials & go-to-market support - Performance tracking, reporting, and optimization - Cross-functional coordination & stakeholder alignment
  • Some travel is required

Job Description

Own cross-functional GTM execution and content/asset delivery to drive enterprise account-based programs and pipeline.

  • Coordinate marketing briefs across marketing teams to ensure alignment with GTM strategy.
  • Support the development and launch of programs that drive awareness, engagement, and pipeline growth.
  • Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials.
  • Maintain project plans and coordinate cross-functional inputs to drive on-time, on-brand initiative launches.
  • Support intake, documentation, and workflow processes to ensure consistency and scalability.
  • Coordinate initiative briefs across marketing teams to ensure alignment with GTM strategy.
  • Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution.
  • Support sales enablement by coordinating marketing materials, tools, and field communications.
  • Contribute to the development and maintenance of marketing playbooks, templates, workflows and best practices.
  • Proactively engage with sales and operations teams to understand the rental business, market trends, and customer needs.
  • Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making.
  • Identify executional improvements to increase efficiency, speed-to-market, and program effectiveness.
  • Pull dashboard updates and draft recaps of initiative performance to share with stakeholders.
  • Areas of Focus (may include, but are not limited to) - Digital marketing & customer experience support - Account-based programs for priority customers - Sales enablement materials & go-to-market support - Performance tracking, reporting, and optimization - Cross-functional coordination & stakeholder alignment
  • Some travel is required
  • Bachelor’s degree in marketing, business, communications or equivalent work experience
  • 2 - 4 years of experience in marketing, campaign execution, or field marketing
  • Proficiency with Microsoft Office Suite
  • Track record of collaborating across Sales, Branch Operations, Digital, and Product Development
  • Experience in B2B marketing environments preferred; Vertical or industry-focused marketing familiarity
  • Understanding of rental, logistics, or supply chain industry trends and market dynamics
  • Solid organizational, communication, time management and proofing skills
  • Strong analytical, problem-solving, communication and presentation skills
  • Comfortable shifting between strategy and execution
  • Strong bias for action with the ability to prioritize and manage multiple priorities
  • Self‑starter who takes ownership and brings energy and positivity to the team
  • Some travel is required
  • Experience in B2B marketing environments preferred; Vertical or industry-focused marketing familiarity
  • Health, Dental and Vision plans
  • 401(k) Match
  • Volunteer time off
  • Short-term and long-term disability
  • Accident, Life and Travel insurance, as well as flexible spending
  • Tuition Reimbursement Options
  • Employee Assistance Program (EAP)
  • Length of Service Awards
  • You will become eligible for benefits on the first of the month following 30 days from your start date.
  • Sunbelt offers team members the following paid time off from work, subject to Sunbelt’s policies
Sunbelt Rentals, Inc. logo

Sunbelt Rentals, Inc.

At Sunbelt Rentals, we provide the tools, equipment, and support our customers need to build and maintain the world around us.With locations across the U.S. and Canada and a team of passionate experts, we're here to ensure our customers have what they need to get the job done right—safely, efficiently, and on time.From major construction sites to backyard projects, our fleet of equipment is ready to tackle jobs of any size. Wherever the work takes you, we’re ready to help.Social Media Community Guidelines: https://www.sunbeltrentals.com/legal/website/social-community-guidelines/

Founded in 1983
Fort Mill, South Carolina, USA
11K employees (122 in marketing)

Traffic Signals

Monthly Visitors
6.5M
Monthly Google Ads Budget
$166K
Traffic Source Mix
Search
31%
Direct
63.3%
Referral
5%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~11.3K

Marketing Team

Marketing Team Size
88 (1% of company)
Median Career Experience
16 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

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