Marketing Specialist, Strategy

San Diego, CA (On-site)

$71K/yr – $77K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive end-to-end marketing efforts from strategy to execution, including project management, campaign development, measurement, and partner/vendor collaboration across channels and programs.

  • Lead cross-functional marketing programs aligned to business goals
  • Plan, execute, and measure campaigns with clear performance metrics
  • Coordinate internal and external partners to deliver on branding, messaging, and channels

Job Description

Responsibilities

  • Collaborate with relevant stakeholders to develop marketing strategies and ensure marketing efforts align with overall business strategy
  • Project management in Workfront, which includes campaign oversight and fulfilling requests in support of business partners. Ensuring ongoing communication with business partners on project progress, updates, and performance.
  • With the support of our marketing services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics
  • Develop and manage relationships with external partners and vendors
  • Analyze market trends and client insights to inform marketing strategies
  • Develop and manage lead generation, brand awareness, and nurture programs
  • Measure and report on the effectiveness of marketing campaigns
  • Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
  • Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
  • Research ideas and best practices for digital acquisition, search engine optimization, and future marketing campaigns and collateral effectiveness

Requirements

  • Bachelor’s degree
  • 3+ years’ experience in marketing (client-side or agency), including project management; Consumer Banking and/or Financial Services marketing experience is preferred
  • Strong project management skills, experience with Workfront is helpful but not necessary
  • Excellent communication and interpersonal skills, with the ability to interact with business executives
  • Demonstrated self-starter with the ability to manage multiple projects and complex processes who can also problem solve
  • Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines
  • Experience with CRM and marketing automation tools such as Salesforce, Salesforce Marketing Cloud and Interaction Studio
  • Experience developing and deploying account-based marketing strategies
  • Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)

Preferred

  • Consumer Banking and/or Financial Services marketing experience is preferred
  • Experience with Workfront is helpful but not necessary

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
  • Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
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Axos Bank

3.4 Glassdoor

About AxosBorn digital in 2000, Axos Bank (NYSE: AX) is a financial institution that believes money should work smarter for individuals, businesses, and institutions. We don't see boundaries between banking, investing, clearing, or custody—we see opportunities to connect, to unify, to reimagine what's possible. Because clients don't need multiple providers, they need Axos. One firm. Many ways forward. Banking Evolved.Member FDIC | View disclosures at axosbank.comWant to shape the future of financial services with us? Explore our open roles here: https://www.axosbank.com/careers

Founded in 2000
San Diego, California, USA
1.4K employees (69 in marketing)
56% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
24.3%
Direct
65.6%
Referral
8.4%
Social
0.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
57 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

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