Marketing Specialist (Social Media & Content)

Responsibilities

• Owned channels - Own and grow our channel matrix: Xiaohongshu (RED), YouTube, WeChat Channels/Official Account, and Google/Yelp business profiles
• Plan, shoot, and edit short-form content on property: meditation and community life, residences, hillside scenery, events
• Produce and maintain listing and program content: co-living residence pages (including Airbnb), course and retreat promotions
• Respond to comments and DMs; route inquiries (residency, courses, services) into the company lead log within 24 hours
• Report weekly on channel and funnel metrics: views, followers, inquiries generated
• Client field production - Conduct on-location shoots at client businesses across Greater Los Angeles (restaurants, retail, offices, events): shot planning, filming, and same-week edit delivery
• Manage shoot logistics end-to-end: scheduling with clients, equipment prep, location scouting, release forms
• Maintain content calendars and publishing workflows for client accounts

Requirements

• 3-5 years of hands-on social media operations and content production; portfolio of accounts and field work required
• Shoot-and-edit self-sufficiency: camera and phone shooting, lighting and audio basics, CapCut/JianYing, Premiere or similar
• Comfortable directing business owners and staff on camera; professional client-facing manner
• Fluent Mandarin and English; native fluency in Xiaohongshu and YouTube platform culture
• Based in Greater Los Angeles; valid driver's license and reliable vehicle for field shoots (mileage reimbursed)

Preferred

• Plus: an eye for wellness/lifestyle aesthetics; photography; livestreaming experience