Responsibilities

• Hold digital marketing vendors accountable for deliverables, quality, and performance to ensure campaigns meet franchisee needs.
• Serve as a key communication link—sharing accurate updates with franchisees, internal teams, and the Digital Marketing Manager.
• Partner closely with the Digital Marketing team to align strategies and maximize local marketing effectiveness across the network.
• Understand each franchise’s goals, capacity, and performance expectations, reviewing dashboards daily to stay informed.
• Analyze campaign performance and provide strategic recommendations to franchise owners during strategy calls, performance reviews, and ongoing discussions.
• Coordinate meetings between franchisees and vendors, set clear expectations, and ensure smooth execution across all stages of campaigns.
• Oversee campaign quality control, monitor progress from start to finish, and manage administrative tasks to keep all marketing efforts organized and on track.

Requirements

• Minimum 2 years of marketing agency or digital marketing experience
• Strong oral and written communication, including the ability to explain technical concepts to non‑experts
• Organized, detail‑oriented, and able to manage budgets effectively
• Solid understanding of digital marketing, including Google Ads, creative processes, and digital production workflows
• Working knowledge of social media, PPC, LSA, SEO, display, and email marketing platforms
• Strategic thinker with the ability to see the broader business and campaign objectives
• Eager to learn and adapt to new tools, platforms, and programs
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1 – 3 years of experience as a SEO specialist.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 15 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth