Marketing Specialist

USA (On-site)

Salary Not AvailableMid Level2+ years expOther

Posted 6 weeks ago

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Job Summary

Own the franchise marketing governance and ensure local campaigns meet franchisee needs through vendor oversight, daily data checks, and clear cross‑team updates.

  • Vendor governance and alignment: Hold vendors accountable for deliverables, quality, and performance to support franchise goals.
  • Franchise operations and communication: Coordinate updates with franchisees, internal teams, and the Digital Marketing Manager to keep everyone aligned.
  • Strategic optimization: Analyze performance and deliver data driven recommendations during strategy calls and reviews to improve local outcomes.

Job Description

Hold digital marketing governance and franchise alignment with daily dashboards and cross functional updates.

  • Vendor governance: Hold vendors accountable for deliverables, quality, and performance to meet franchisee needs.
  • Communication liaison: Share accurate updates with franchisees, internal teams, and the Digital Marketing Manager.
  • Strategic alignment: Partner with the Digital Marketing team to maximize local marketing effectiveness across the network.
  • Franchise insights: Understand each franchise’s goals, capacity, and performance, reviewing dashboards daily.
  • Performance advisory: Analyze campaign data and provide strategic recommendations during strategy calls and reviews.
  • Campaign coordination: Schedule meetings between franchisees and vendors, set clear expectations, and ensure smooth execution.
  • Quality control: Oversee campaign quality, monitor progress, and manage administrative tasks to keep efforts on track.
ServiceMaster® Brands logo

ServiceMaster® Brands

3.5 Glassdoor

ServiceMaster® Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, today the company is home to over 3,500 franchisees across 4,900+ locations serving over 1M homes and businesses each year.Our Brands and PurposeServiceMaster was founded with a deep commitment to integrity, customer service and developing people and does business under seven brands today across 50 states and nine countries that generate more than $3.7B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK, Aftermath®, and Indoor Science. While each brand maintains a distinct identity, we share a commitment to our purpose to Be there when you need usTM.Our CoreWhether helping a family recover their most precious items and return to their homes following a fire, enabling a business to provide a clean, welcoming work environment to their employees, or moving a young couple to their first home, our Core guides our actions:•Do what’s right. We show leadership and courage by demonstrating integrity and doing what’s right for our teams, partners and customers.•Take care of each other. We put others first and create a safe environment for people to be successful and supported.•Think like an owner. We are passionate about our work, empowered to make decisions and accountable to each other to achieve results.•Bring out the best in others. We include all voices, seek out different points of view and invite healthy conflict to find the best ways to reach our goals.•Act with agility. We stay nimble, continuously listen and learn, and take smart risks to innovate and deliver long term success. •Play to win. We come prepared, stay on offense and stretch ourselves to deliver our commitments to all stakeholders.

Founded in 1929
Atlanta, Georgia, USA
5.6K employees
52% recommend to a friend

Traffic Signals

Monthly Visitors
24.6K
Monthly Google Ads Budget
$7.1K
Traffic Source Mix
Search
25%
Direct
27.3%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~5.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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