Marketing Specialist

Responsibilities

• Build and maintain strong relationships with referring dental offices through regular visits, communication, lunches, gifts, and appreciation efforts.
• Plan and execute referral engagement programs, including Top Referring Office recognition, Study Clubs, appreciation events, Golden Tooth Games, and other campaigns.
• Track and analyze referral activity to identify trends, opportunities, and areas for growth across each CVDI location.
• Develop and support initiatives designed to strengthen existing referral relationships and generate new referral opportunities.
• Assist in developing and executing CVDI's overall marketing strategy, campaigns, and location-specific growth initiatives.
• Manage and maintain CVDI's digital presence, including Google Business Profiles, website updates, social media, online reviews, blogs, and Google Posts.
• Create and coordinate marketing content, including photography, video, social media, promotional materials, and graphic design.
• Monitor marketing performance, expenses, sponsorships, and emerging opportunities to continually improve marketing effectiveness.
• Plan and execute referral, employee, and community events from initial concept through completion.
• Coordinate event logistics, including venues, vendors, food, invitations, supplies, signage, schedules, and communication.

Requirements

• Strong organizational, project-management, communication, and interpersonal skills.
• Ability to independently manage multiple projects, deadlines, and changing priorities.
• Comfortable developing relationships with doctors, employees, referring offices, vendors, and community partners.
• Experience or familiarity with marketing, social media, content creation, event planning, business development, or healthcare is preferred.
• Valid driver's license, reliable transportation, and ability to regularly travel between all five CVDI locations and throughout surrounding communities.
• Marketing: 1 year (Required)