Company Description

Root specializes in helping contractors transform their marketing efforts into a robust revenue engine through strategic branding, precision advertising, and systemized operations. As a small and highly specialized team, Root combines over 20 years of expertise in marketing, CRM implementation, and revenue operations. The company's innovative approach ensures tailored solutions for maximizing business growth. Root is deeply committed to delivering measurable results and creating impactful marketing strategies for its clients.

Role Description

This is a full-time remote role for a Marketing Specialist. The Marketing Specialist will be responsible for developing and executing marketing strategies, conducting market research, supporting sales initiatives, and maintaining exceptional customer service standards. This role involves crafting communication plans, identifying market trends, analyzing data, and collaborating with the team to ensure alignment with business objectives. The ideal candidate will contribute to enhancing brand visibility and driving business outcomes.

Qualifications

• Strong skills in Communication and Customer Service to build relationships and effectively convey ideas
• Expertise in Market Research and identifying trends to inform strategic decisions
• Proficiency in developing and executing Marketing Strategies to achieve business goals
• Knowledge of Sales processes and a track record of supporting revenue growth initiatives
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Familiarity with CRM tools and data analysis is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Passion for helping businesses grow and achieving measurable results