Company overview

Root is the leading low-code end-to-end insurance platform powering universally programmable insurance products, any digital sales channel, digital insurance operations, and the ecosystem around this. MGAs, schemes, large affinity brands, retailers, insurance providers, captives and other digital intermediaries use Root to build and launch any insurance product at record speed, digitise policy administration and claims. Root’s platform is fully configurable and modular, with 500+ open insurance APIs designed for omni-channel and affinity partner distribution, policy administration, and claims at scale. By packaging the “hard things” in insurance behind a comprehensive suite of easy-to-use APIs, we solve the infrastructure so that our clients can focus on their customer.
Founded in 2016
London, England, GBR
134 employees (9 in marketing)
100% recommend to a friend
100% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.2% year over year

Funding

Total funding

$4.5M

Last raise

$1.5M

Series Unknown, 2 years ago

Funding history

Sep 2023

Venture Round Root · $1.5M

Nov 2021

Seed Round Root · $3M

Audience

Monthly website visitors
10.5K
Month over month+166.6%
Quarter over quarter+34.5%
Top sourceSearch (43.5%)
Ad budget per month$0.0
Average search rank39.7
Traffic source mix
Search
43.5%
Direct
36.5%
Referral
12.3%
Social
5.3%
Paid referral
1.7%

LinkedIn followers

Follower count and growth

Total followers

5.9K

12-mo growth

+12.8%

Monthly growth

+2.9%

Links