Paid Media Manager

USA (Remote)

$93K/yr - $109K/yr (Est.)Mid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid media strategy and campaign optimization as an Advertising Manager at a contractor-focused agency.

  • Oversee advertising campaigns and coordinate cross-team efforts to optimize performance.
  • Must-have: 5+ years in Advertising and Marketing with hands-on Google, Microsoft, and Facebook ads.
  • Standout: Experience using AI tools to improve paid media efficiency.

Job Description

Responsibilities

  • The Advertising Manager will oversee advertising campaigns, collaborate with internal teams to develop client strategies, manage project timelines, and analyze campaign performance data to optimize results.

Requirements

  • Strong Communication and interpersonal skills to collaborate with team members effectively
  • 5+ years in Advertising and Marketing strategies, including campaign development, execution, and optimization
  • 5+ years working with Google, Microsoft, and Facebook ads
  • Direct understanding of performance tracking environments, including GTM, Google Analytics and more
  • Attention to detail, analytical approach, and ability to interpret data-driven insights
  • Ability to work independently in a remote environment and adapt to dynamic team settings
  • Experience leveraging AI tools to optimize paid media performance, automate routine tasks, and drive greater efficiency and productivity.

Preferred

  • Experience in the contractor or home services industry is a plus
Root logo

Root

4.4 Glassdoor

Root is the leading low-code end-to-end insurance platform powering universally programmable insurance products, any digital sales channel, digital insurance operations, and the ecosystem around this. MGAs, schemes, large affinity brands, retailers, insurance providers, captives and other digital intermediaries use Root to build and launch any insurance product at record speed, digitise policy administration and claims. Root’s platform is fully configurable and modular, with 500+ open insurance APIs designed for omni-channel and affinity partner distribution, policy administration, and claims at scale. By packaging the “hard things” in insurance behind a comprehensive suite of easy-to-use APIs, we solve the infrastructure so that our clients can focus on their customer.

Founded in 2016
London, England, GBR
134 employees (9 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
10.5K
Traffic Source Mix
Search
43.5%
Direct
36.5%
Referral
12.3%
Social
5.3%
Paid
1.7%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
4 (3% of company)

Funding

Total Funding
$4.5M
Last Raise
$1.5M
Series Unknown, 2 years ago

Funding History

  • Sep 2023
    Series Unknown • $1.5M
  • Nov 2021
    Seed • $3M