Responsibilities

• Own the campaign calendar and production timelines across digital, SMS, and direct mail channels.
• Develop and maintain cross-functional timelines with internal teams, agency partners, and external vendors (mail shops, printers, platform providers).
• Partner with Head of Marketing to shape campaign engagement journeys, integrating educational, advocacy, fundraising, and stewardship opportunities, as appropriate, through the arc of a campaign.
• Ensure creative, data, and production deliverables stay on track from concept through launch.
• Identify and proactively escalate risks to campaign timelines or delivery.
• Serve as the primary day-to-day contact for agency partners, consolidating feedback and ensuring deliverables align with campaign goals, timelines, and budgets.
• Pull, segment, and manage audience lists for email campaigns, including fundraising appeals, petitions, action alerts, newsletters, and event communications.
• Build, test, and quality-assure emails within the email platform, including rendering, link validation, and seed list checks.
• Schedule and deploy campaigns to targeted audience segments, ensuring accuracy and timely delivery.
• Support ongoing list growth, segmentation, and targeting strategies to improve engagement and performance.

Requirements

• A bachelor's degree in communications or a related field is preferred. In lieu of a degree, a minimum of 5 additional years of fundraising experience may be considered equivalent
• Minimum of 5 years of experience in direct response fundraising, with meaningful exposure to both digital and direct mail channels
• Demonstrated ability to manage complex production timelines across multiple concurrent campaigns, with experience coordinating internal teams and external agency partners
• Hands-on experience building, testing, and deploying campaigns in an email marketing platforms (Engaging Networks preferred)
• Experience working with donor or supporter CRM systems (Salesforce preferred)
• Strong understanding of segmentation, audience targeting, and lifecycle marketing across both donors and non-donor supporters
• Comfort working with performance data and translating results into actionable insights
• Demonstrated interest and experience with animal welfare issues and committed to the mission of the Animal Legal Defense Fund
• The ability to travel periodically for staff meetings and retreats (estimated 1-3 trips annually)

Benefits

• Comprehensive health care, dental, life and vision benefits (100% employer paid); Flexible Spending Account (FSA) and Dependent Care Account (DCA) are also available
• 192 hours of PTO
• 19 paid holidays
• 1-month paid sabbatical after 5 years of continuous employment
• 16 weeks paid parental leave
• 401k plan with a maximum 5% employer contribution match after one year of employment
• Alternative work schedules (at manager’s discretion)
• One-time remote work allowance of $750
• Annual professional development reimbursement of up to $1,000?