Direct Mail Manager

Torrance, CA (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 2 days ago

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Job Summary

Own and drive the end-to-end direct mail program, setting the vision and growth strategy, launching and optimizing multi-channel campaigns, and coordinating with creative, data, and service teams to maximize ROI and customer lifetime value.

  • Strategic direction and calendar planning
  • End-to-end campaign ownership and optimization
  • Data-driven targeting and cross-functional collaboration

Job Description

Responsibilities

  • Strategic Leadership & Growth
  • Own the vision and growth strategy for all direct mail campaigns
  • Develop and manage a comprehensive annual direct mail calendar
  • Identify opportunities to expand into new customer segments and acquisition channels
  • Build highly targeted campaigns based on customer behavior, purchase history, and collector interests
  • Continuously test and optimize offers, creative, and audience targeting
  • Campaign Ownership (End-to-End)
  • Plan, launch, and manage direct mail campaigns from concept through execution and reporting
  • Select campaign themes, products, and narratives that resonate with collectors
  • Ensure campaigns highlight the historical significance, rarity, and story behind each coin

Requirements

  • 5-7+ years of experience in direct mail, performance marketing, or lifecycle marketing
  • Strong analytical skills with experience in campaign reporting and optimization
  • Experience with customer segmentation and targeted marketing strategies
  • Ability to manage complex, cross-functional projects
  • Detail-oriented with strong organizational and database management skills
  • Experience collaborating with creative teams
  • Interest or experience in packaging or product presentation is a plus
  • Familiarity with marketing automation and/or AI tools is a strong plus

Preferred

  • Interest or experience in packaging or product presentation is a plus
  • Familiarity with marketing automation and/or AI tools is a strong plus
  • Interest in history, collectibles, or numismatics is a strong plus
Rare Collectibles TV logo

Rare Collectibles TV

Rare Collectibles TV specializes in marketing to the coin and collectibles connoisseur where ever they consume content. Our years of experience in producing documentary video content allows for distribution across multi channels. Our goal is to introduce rare, interesting and historical items to consumers throughout the content ecosystem. Our customer’s collections are what matters most. It is with this core belief in mind that Rare Collectibles TV was founded in 2014. Based in California, our team works tirelessly with our numismatic network in order to ensure that collectors receive only the highest caliber coins, regardless of location. Our passion for numismatics goes beyond supplying collectors with high quality, valuable coins. We also understand that every collection weaves a unique story to tell, which is why we are dedicated to providing collectors with all educational information that relates to their collection.Our service is providing the perfect coin for collectors! Our dedicated team of numismatists work tirelessly to provide only the highest quality coins. Our mission is to collaborate with collectors so that we can curate their personal dream collection with the most eye appealing coins available on the market.We believe that there are two crucial components to every collection, its value and its history. That is why we approach every numismatic collection as a learning experience. Every coin a collector receives from Rare Collectibles TV’s vast selection has been inspected and approved as a valuable numismatic asset by our experts. Once a collector has shown interest in a coin, it is our goal to provide them with as much significant information about that coin’s background and story as possible. After all, a collection can never be complete without both numismatic value and historical knowledge.

Founded in 2014
Torrance, California, USA
58 employees (20 in marketing)

Traffic Signals

Monthly Visitors
31.2K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
37.2%
Direct
52.6%
Referral
3.4%
Social
4.5%
Paid
2.1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
14 (24% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1