Responsibilities

• Strategy Development: Working with senior sales and marketing team members, participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagement
• Graphic Design: Design and develop creative assets for print, web, digital, and social channels
• Content Creation: Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirements
• Performance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI
• Team Collaboration: Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign execution
• Market Research: Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messaging
• Social Media Management: Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and community