adidas Activation Manager

Portland, OR (Hybrid)

$80K/yr – $100K/yrSenior Level2+ years expFull time

Posted 3 hrs ago

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Job Summary

Own the seasonal retail marketing lifecycle from planning to execution, coordinating CRM/app activation, traffic and sales forecasting, and brand-aligned briefs across multiple locations.

  • Lead seasonal marketing planning and activation, including CRM/app execution.
  • Drive traffic, sales goals, forecasting, and creative brief development aligned with brand standards.
  • Coordinate cross-functional work with partnerships, vendors, and multi-location program delivery.

Job Description

Responsibilities

  • Seasonal Retail Marketing Planning
  • Activation, CRM & App Execution
  • Traffic Planning & Sales Goal Delivery
  • Performance Forecasting & Optimization
  • Creative Briefing & Brand Standards
  • Community Partnerships & B2B Development
  • Budget & Vendor Management
  • Cross-Functional Collaboration & Communication

Requirements

  • Bachelor’s degree in business, marketing, communications, or a related field.
  • 2 to 3 years of marketing experience, preferably with a sporting, digital, or consumer goods company, or equivalent experience at an agency.
  • Experience supporting multi-location or multi-store retail programs is a strong plus; enterprise footprints of 100+ stores especially so.
  • Strong written and verbal communication skills, with the ability to write clear, strategic creative briefs and deliver effective, persuasive presentations that support business decisions.
  • Demonstrated strategic planning and project management skills, with the ability to identify and deliver against priorities with a high level of autonomy.
  • Proven ability to develop innovative marketing strategies and tactics that drive creativity while maintaining ROI.
  • Innovative mindset and a strong understanding of what it takes to create a premium consumer experience.
  • Excellent time-management and problem-solving skills, with strong attention to detail and the ability to work under tight deadlines.
  • Excellent collaborative and interpersonal skills, with a demonstrated ability to manage up and build durable cross-functional relationships across HQ, regional, and store teams.
  • Experience coordinating retail events, activations, or in-store programs is a plus.

Preferred

  • Experience coordinating retail events, activations, or in-store programs is a plus.
  • Understanding of the sporting goods industry and related retail channels is a plus.

Benefits

  • Competitive salary ($80–$100K), based on location and experience
  • Comprehensive Health, Dental, Vision, and Short-Term Disability Insurance
  • Generous Paid Time Off, plus a Company Holiday Calendar
  • 401(k) retirement plan with company match
  • Opportunity to work embedded with one of the world’s most iconic sport brands, at the intersection of retail, technology, and workforce innovation
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ThirdChannel

4.2 Glassdoor

The future of retail execution starts here.ThirdChannel provides an all-in-one solution for retail driven by passionate brand experts. Equipping skilled, passionate brand reps with powerful cloud-based technology allows them to make intelligent sales optimizations in-store.

Founded in 2012
Boston, Massachusetts, USA
236 employees (67 in marketing)
86% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
14.7K
Traffic Source Mix
Search
26.5%
Direct
55.4%
Referral
7.7%
Social
9.1%
Paid
1.2%

Headcount Trend

Current headcount: ~236

Marketing Team

Marketing Team Size
66 (28% of company)
Median Career Experience
12 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$9.1M
Last Raise
$7M
Series A, 5 years ago

Funding History

  • Jan 2021
    Series A
  • Nov 2017
    Series A • $7M
  • Jul 2014
    Seed • $1.6M