Marketing Specialist, Research Analyst at Kentucky Lottery Corporation | Louisville, KY | $54K/yr – $68K/yr

Kentucky Lottery Corporation

Marketing Specialist, Research Analyst

Louisville, KY (Hybrid)

$54K/yr – $68K/yrMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own data and insights for Sales, Marketing, and Product leaders, turning internal requests into actionable reports and ROI analysis that steer promotions and retailer decisions.

Internal data custodian: main point of contact for sales data requests and regular reporting on out of stocks, YoY projections, and promos.
Cross-functional partner: coordinates with Promotions and Corporate Account marketing to align on information needs and insights.
Consumer and performance analytics: supports digital research and ROI tracking to inform design, promotion, and sale of lottery products.

Job Description

Responsibilities

Anticipates information and insight needs for the Sales, Products and Marketing Departments and KLC Senior Leadership.
Serves as main point of contact for internal sales data requests. Provides monthly, quarterly, annual, and ad hoc corporate account reporting and sales analysis for out-of-stocks, YoY projections, and promotional conception. Coordinates with Promotions Department and Corporate Account marketing functions as necessary.
Assists KLC team members in sourcing and summarizing information needed to make informed decisions on design, promotion, and sale of lottery products.
Assists Manager of Digital Research in the execution and reporting of consumer data and information.
Manages ongoing ROI analysis of KLC retailer promotions in partnership with the Promotions Department.

Requirements

Bachelor’s degree in business, marketing or related field; related experience may be substituted in lieu of a degree.
Strong organizational skills required.
Experience in marketing or research preferred.
Proficient verbal and written communication skills with the ability to communicate effectively with internal and external stakeholders.
Ability to work collaboratively with cross-functional teams across multiple departments.

Preferred

Experience in marketing or research preferred.
Experience with organizational software (Monday.com/Asana/MS Planner, etc.) a plus.
Working knowledge of Microsoft Office Suite – especially Excel and PowerPoint. Experience with Microsoft BI a plus.
Knowledge of basic statistics used in business settings.
Experience and knowledge of qualitative and quantitative sampling techniques.
Knowledge or experience in lottery industry a plus.

Benefits

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

Kentucky Lottery Corporation

Established in 1989, the Kentucky Lottery was the first lottery in the United States to be implemented as a corporation. Our mission is clear – we fuel imagination and fund education for ALL Kentuckians. This is done through lottery proceeds funding college scholarship and grant programs with over $7 Billion in funding since 1999, including every dime ever awarded in the popular KEES Scholarship program. In order to do this, our plan is based on a structure which represents our operation. The most important part of our structure is the top - Proceeds, represented by the scholarship and grant programs we fund. Supporting this top structure are five columns which represent our core elements:Partners – retailers and vendors People – employees Players - customersPrinciples – integrityProducts – games and delivery channelsAll of these elements are then supported by the foundation of our organization, Performance (operational excellence). The KY Lottery Core Values are Accountability; Diversity, Equity & Inclusion; Innovation; Teamwork; Social Responsibility; Fun; and Integrity Learn more about how the KY Lottery is achieving its goal of Fueling Imagination and Funding Education across the Commonwealth at www.kylottery.com. For our Social Media Terms, visit http://bit.ly/KYSocialMediaTerms.

Founded in 1989

Louisville, Kentucky, USA

241 employees (24 in marketing)

kylottery.com