Marketing Specialist, Relay Acquisition Marketing

Responsibilities

• Own end-to-end execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
• Conduct keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
• Test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
• Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
• Establish weekly, monthly, and quarterly performance reporting cadences with clear variance analysis and forward-looking recommendations.
• Be the hands-on power user of Google Analytics 4 (GA4) — building dashboards, custom reports, funnel analyses, and attribution models to surface actionable SEM insights.
• Leverage Google Auction Insights to monitor competitive positioning, identify share-of-voice shifts, and inform bidding and budget decisions in real time.
• Utilize Google/Bing Ads Search Term Reports, Keyword Planner, and Performance Planner to identify growth opportunities and validate strategy pivots.

Requirements

• 1+ years of professional or military experience
• 1+ years of working with computers and Microsoft Office products and applications experience
• Bachelor's degree in marketing, communications, business, or equivalent
• Experience in Search Engine Marketing, Google and Microsoft Ad accounts, Digital Marketing, Data Analysis

Preferred

• Experience with end-to-end project management
• 2+ years of experience in tools - Google and Microsoft Ad accounts

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits