Marketing Specialist - Performance Media

Responsibilities

• Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets
• Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics
• Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget
• Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness
• Create and maintain performance reports, offering actionable insights to improve campaigns over time
• Work directly with marketing teams in establishing objectives and goals for each campaign

Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field
• 2-3 years of experience managing or supporting paid media campaigns on Meta or Google platforms
• Experience using Meta Ads Manager and Google Ads
• Familiarity with performance marketing concepts, audience targeting, and conversion tracking
• Strong analytical and problem-solving skills
• Takes initiative and delivers results with a high degree of accuracy and attention to detail

Preferred

• Google Ads or Meta Blueprint certification preferred

Benefits

• exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company.