Marketing Specialist (Performance & Growth)

Responsibilities

• Paid Marketing: Manage paid advertising across Meta and other platforms, including campaign setup, daily optimization, creative testing, and weekly performance tracking.
• Analytics & Reporting: Track and analyze marketing KPIs (spend, ROAS, CPA, CVR, etc.), build and maintain weekly and monthly reports, and surface insights and opportunities for improvement.
• Creative Testing: Own ad creative logs and test trackers, and partner with the Creative team to turn performance learnings into new creative briefs.
• Email & CRM: Execute email and SMS campaigns, manage promotional calendars, list segmentation, and customer retention initiatives.
• E-commerce & CRO: Support website promotions, product launches, and conversion optimization efforts, including A/B test coordination and QA.
• Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives.
• Marketing Support: Support other marketing projects as needed, including social and influencer initiatives.

Requirements

• Portfolio or work samples showing campaigns you've managed and the measurable results (required).
• 2-4 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands.
• Proven track record of managing and optimizing paid campaigns, with measurable results you can speak to.
• Hands-on experience with Meta Ads Manager, Klaviyo, and GA4.
• Strong analytical skills and comfort with spreadsheets and performance metrics (Google Sheets or Excel required).
• Solid understanding of digital marketing channels, especially paid social, email, and e-commerce.
• Good understanding of TikTok, Instagram, short-form content, and social trends, with an eye for what makes creative perform.
• Ability to turn performance data and audience insights into clear, actionable recommendations.
• Strong organizational, communication, and project coordination skills.
• Proactive and detail-oriented, able to manage multiple projects and deadlines and take ownership of results.

Preferred

• Experience with Shopify.
• Experience with A/B testing, reporting dashboards, or tools like Looker Studio.
• Familiarity with pivot tables, advanced formulas (XLOOKUP, SUMIF, etc.), or SQL.
• Ability to create clear presentations and creative briefs.
• Familiarity with project management tools (Wrike, ClickUp, Notion, or similar).
• Experience collaborating with creative teams or coordinating cross-channel initiatives.

Benefits

• Salary: $25-32 per hour, depending on experience and skill set
• Clear growth path with opportunities to take on greater ownership, including mentoring junior team members as the team grows
• Comprehensive health insurance support
• Retirement plan
• PTO accrual
• Employee discounts on products
• Performance-based bonuses