Responsibilities

• Build, upload, schedule, and manage paid media campaigns across leading SEM platforms and other platforms .
• Develop audience targeting strategies and recommend campaign optimizations.
• Monitor campaign performance against KPIs, benchmarks, budgets, and pacing.
• Analyze campaign data and proactively communicate insights, trends, and recommendations.
• Maintain accurate campaign reporting and identify data inconsistencies.
• Prepare and deliver performance reports to marketing stakeholders.
• Support mobile app acquisition campaigns and attribution measurement.
• Assist with media planning and upper-funnel brand awareness campaigns.
• Support special marketing projects as needed.

Requirements

• Bachelor’s degree.
• 1-3 years of hands-on paid media experience in an agency or in-house environment.
• Hands-on experience with leading SEM platforms.
• Experience with mobile app attribution/MMP platforms , such as Kochava .
• Strong understanding of media math and digital marketing KPIs.
• Experience with media planning, campaign optimization, and performance reporting.
• Advanced proficiency with G Workspace/G-Suite .
• Experience with project management tools such as Asana.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.