Marketing Specialist

Allentown, PA (Hybrid)

Salary Not AvailableMid Level3+ years exp

Posted 1 day ago

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Job Summary

Own end-to-end marketing campaign execution and cross-functional coordination for events, content, and analytics, driving timely delivery and continuous optimization.

Job Description

Responsibilities

  • Campaign Execution & Channel Support
  • Execute marketing campaigns across email, social media, websites, and other digital channels.
  • Build, schedule, QA, and launch campaign assets in alignment with brand and business priorities.
  • Publish and update website and campaign content within the CMS.
  • Support audience segmentation, list management, and campaign deployment.
  • Help ensure campaigns are delivered accurately, on time, and within scope.
  • Project Coordination
  • Coordinate marketing timelines, deliverables, approvals, and follow-ups across multiple projects.
  • Track milestones and help keep campaigns and initiatives moving forward on schedule.
  • Organize assets, documentation, and production workflows to support efficient execution.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field
  • 3+ years of experience preferably in B-to-B marketing
  • Strong written and verbal communication skills
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
  • Analytical mindset with interest in campaign performance, reporting, and optimization
  • Proactive, resourceful, and eager to learn.
  • Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)

Preferred

  • Exposure to email marketing, social media, website content management, and/or event marketing
  • Experience with marketing analytics and reporting
  • Familiarity with tools such as Marketo, AEM, CRM/marketing automation platforms, or similar systems
  • Experience coordinating with external vendors or agency partners.
  • Basic content management and creative coordination experience is a plus.

Benefits

  • Our total rewards package for eligible team members also includes: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services.

Marketing Team

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