Marketing Specialist

Detroit, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end brand support and in-store marketing execution for a consumer beverage brand as a Marketing Coordinator.

  • Own planograms, retail merchandising strategies, and POS material placement.
  • Must-have: 2–5+ years of marketing experience with design skills.
  • Standout: Cross-functional collaboration to bring new products to market and coordinate events.

Job Description

Drive end-to-end brand support and in-store marketing execution for a consumer beverage brand as a Marketing Coordinator.

  • Own planograms, retail merchandising strategies, and POS material placement.
  • Coordinate and execute in-store promotions and sampling events
  • Support social media content and consumer communication
  • Assist with brand consistency across all marketing channels
  • Develop and maintain planograms and retail merchandising strategies
  • Represent the brand at promotional events and activations
  • Coordinate logistics, materials, and staffing for events
  • Assist in planning and executing new product launches
  • Support product development initiatives with research and coordination
  • Collaborate cross-functionally to bring new products to market

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or related field
  • 2–5+ years of marketing experience
  • Strong graphic design skills (Adobe Creative Suite, Canva, or similar tools)
  • Experience with spreadsheets and data management (Excel proficiency required)
  • Knowledge of social media platforms and content creation
  • Excellent organizational, communication, and multitasking skills
  • Ability to work independently and collaboratively in a fast-paced environment

Preferred

  • Familiarity with retail systems, planograms, and POS marketing
  • Experience coordinating events and promotions
National Beverage Corp logo

National Beverage Corp

We are National Beverage Corp.!As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create – including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® Sparkling Waters, and Rip It® energy drinks. Headquartered in Fort Lauderdale, Florida, National Beverage has multiple locations throughout the nation. National Beverage, the “one-stop beverage shop,” trades as FIZZ on the NASDAQ.

Founded in 1985
Fort Lauderdale, Florida, USA
350 employees (31 in marketing)

Marketing Team

Marketing Team Size
19 (5% of company)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
35.7%
Direct
44.4%
Referral
7.9%
Social
10.3%
Paid
1.3%

Headcount Trend

Current headcount: ~350

Recent News

National Beverage Corp logo

Marketing Specialist

National Beverage Corp · Detroit, MI · On-site