Responsibilities

• Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
• Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
• Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
• Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
• Serve as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support

Requirements

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with digital marketing tactics, content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines

Preferred

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges
• 3+ years of professional non-internship marketing experience
• 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion
• Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements
• Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories
• Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns
• Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights
• Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency
• Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.