Marketing Specialist, Multi-Channel Marketing (Hybrid)

Newton, MA (Hybrid)

$60K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel content and campaigns for Sonesta properties.

  • Own content production across landing, property, blog, and promo pages.
  • Must-have: 1–4 years in digital marketing or multi-channel campaigns.
  • Standout: Hospitality or location-based marketing familiarity.

Job Description

Responsibilities

  • Produce, update, and optimize website content including landing pages, property pages, blog posts, and promotional content.
  • Ensure website content aligns with brand standards, SEO best practices, and marketing strategies.
  • Coordinate with internal teams to implement new pages and updates.
  • Maintain accuracy of hotel information, offers, and local content across the website.
  • Assist in the planning, development, and deployment of email marketing campaigns.
  • Coordinate campaign assets including copy, images, and segmentation requirements.
  • Support testing and quality assurance for email campaigns prior to deployment.
  • Track and report on campaign performance including open rates, click-through rates, and conversions.
  • Work with internal teams or agency partners to manage creative assets and campaign timelines.
  • Monitor campaign performance and support reporting on key KPIs such as impressions, clicks, and conversions.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 1–4 years of experience in digital marketing, content marketing, or multi-channel campaign support.
  • Experience working with content management systems (CMS) and email marketing platforms.
  • Familiarity with digital marketing channels including SEO, email marketing, and paid media.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Analytical mindset with experience interpreting marketing performance data.
  • Excellent written and verbal communication skills.

Preferred

  • Experience in hospitality, travel, or location-based marketing.
  • Familiarity with marketing analytics tools such as Google Analytics or similar platforms.

Benefits

  • Medical, Dental and Vision Insurance
  • Health Savings Account with Company Match
  • 401(k) Retirement Plan with Company Match
  • Paid Vacation and Sick Days
  • Sonesta Hotel Discounts
  • Educational Assistance
  • Paid Parental Leave
  • Company Paid Life Insurance
  • Company Paid Short Term and Long Term Disability Insurance
  • Various Employee Perks and Discounts