Marketing Specialist

Responsibilities

• Support the planning and execution of integrated marketing campaigns across digital, retail, social, email, and other channels
• Help manage product launches from initial planning through launch and post-launch reporting
• Coordinate marketing calendars, timelines, deliverables, and cross-functional projects
• Partner with creative teams on campaign assets, photography, video, social content, presentations, and other marketing materials
• Support social media planning and execution, including content calendars, posting, community engagement, and performance tracking
• Assist with email and SMS marketing campaigns, including planning, copy, creative coordination, deployment, and reporting
• Help develop marketing materials and sales support tools for retail and wholesale partners
• Support product-specific marketing initiatives and promotional opportunities
• Assist with influencer, creator, PR, and partnership initiatives
• Conduct competitive research and stay current on fragrance, beauty, retail, and consumer trends

Requirements

• 2-4 years of experience in marketing, brand marketing, consumer products, beauty, fragrance, retail, or a related field
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• Strong understanding of fundamental marketing principles
• Experience working across multiple marketing channels rather than exclusively within one specialty
• Excellent project management and organizational skills
• Strong written and verbal communication skills
• Comfortable managing multiple projects and deadlines at once
• Strong attention to detail without losing sight of the bigger picture
• Comfortable working with data and marketing performance metrics
• Proficiency with Microsoft Office and/or Google Workspace