Marketing Specialist

Responsibilities

• Marketing & Brand Management: Digital Strategy: Oversee social media platforms (LinkedIn, Facebook, Instagram, YouTube) and manage website development, including blogs and content updates.
• Events & Planning: Lead marketing/sales event coordination, manage budgets, and liaise with vendors, venues, and internal stakeholders.
• Agency Relations: Act as the primary point of contact for third-party marketing agencies to ensure project goals are met.
• Asset Curation: Review and categorize digital photography for use in marketing, operations, or archival storage.
• Merchandising & Product Display: Plan and execute visually appealing product displays, promotional merchandising layouts, and point-of-purchase signage across physical and digital environments to enhance brand presentation and drive customer engagement.
• Corporate Collateral: Produce and update the official company resumes, brochures, and various marketing materials.
• Employee Profiles: Create and routinely update professional employee-company profiles based on work experience, training, and qualifications.
• Document Control: Maintain organized cloud-sharing folders, update essential spreadsheets, and manage administrative forms.
• Customer Outreach: Conduct market research via email, phone, and in-person meetings to identify and follow up with prospective leads and projects.
• Process Improvement: Continuously refine department procedures and pursue professional development through seminars and continuing education.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience Requirements: Minimum of 2 years of experience with a relevant degree.
• Experience Requirements: Minimum of 4 years of experience without a degree.
• Merchandising and social media marketing experience a plus
• Technical Proficiency: Deep understanding of digital marketing tools (e.g., Google Analytics, CRM software like Salesforce/HubSpot, SEO tools, and social media platforms).
• Technical Proficiency: Familiarity with marketing automation and project management software.
• Technical Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, Word, Outlook), SharePoint, or related cloud-sharing networks.
• Required Skills: Communication: Strong verbal and written proficiency with the ability to present to stakeholders and collaborate effectively.
• Required Skills: Problem-Solving: Critical thinking skills to troubleshoot digital strategy roadblocks, manage campaign adjustments, and resolve timeline conflicts.
• Required Skills: Time Management: Proven ability to prioritize tasks, manage complex schedules, and meet strict deadlines in a fast-paced environment.

Preferred

• Merchandising and social media marketing experience a plus