Marketing Manager

Responsibilities

• Develop and maintain B2B sales and marketing collateral, including product literature, sell sheets, presentations, brochures, case studies, and other outbound materials.
• Plan and execute B2B marketing campaigns, stablishing target audiences, objectives, calls to action, and success metrics.
• Partner with Sales and internal stakeholders to identify marketing and collateral needs and translate technical product information into compelling customer-facing messaging.
• Support website content, digital marketing, email, and other outbound marketing initiatives.
• Develop marketing materials and programs to support distributors, channel partners, and other key customers.
• Coordinate marketing support for trade shows and industry events, including collateral, signage, promotional materials, and related campaigns.
• Manage third-party agencies and other relevant vendors as needed to execute marketing initiatives.
• Track campaign performance, including engagement, leads, conversions, and other relevant KPIs, and use results to improve future marketing efforts.
• Manage multiple marketing projects and priorities while maintaining consistent brand messaging across channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B marketing experience; industrial, manufacturing, distribution, or technical product experience preferred.
• Experience developing sales and marketing collateral and supporting digital, channel, and outbound marketing initiatives.
• Experience planning, executing, and measuring marketing campaigns, including establishing methods to track performance and conversions.
• Strong writing and communication skills with the ability to translate technical information into clear customer-facing messaging.
• Strong project management skills and experience coordinating internal stakeholders and external partners.
• Resourceful and comfortable working in an environment where marketing processes, tools, and capabilities are still being developed.

Preferred

• Experience supporting trade shows and channel partners is a plus.