Marketing Specialist

Responsibilities

• Coordinates and executes Mayfran’s marketing activities across digital and traditional channels in alignment with priorities established by the VP of Sales and Marketing, company goals, target markets, and sales objectives.
• Works closely with the VP of Sales and Marketing to establish priorities, develop campaigns, and carry out marketing initiatives; provides recommendations and coordinates day-to-day execution under the VP’s direction.
• Assists the VP of Sales and Marketing with development of the annual marketing plan and budget; tracks expenditures, coordinates vendor costs, and helps keep activities within approved budget parameters.
• Conducts market, customer, competitor, and industry research to identify opportunities for current products, new markets, campaigns, and sales growth.
• Keeps company literature, brochures, videos, and other marketing materials up to date.
• Coordinates with advertising agencies, designers, printers, photographers, videographers, and other marketing vendors; communicates project requirements, coordinates approvals, monitors timelines and costs, and helps ensure deliverables meet Mayfran’s brand standards.
• Maintains and consistently applies Mayfran’s brand standards across advertisements, news releases, videos, digital applications, sales collateral, signage, presentations, and other internal and external communications.
• Coordinates Mayfran’s memberships, sponsorships, and participation with relevant industry associations and identifies opportunities to increase brand visibility, customer engagement, and market awareness.
• Assists with customer service initiatives.
• Assists with measuring dealer performance.

Requirements

• Analytical - Collects and organizes researched data.
• Problem Solving - Identifies and resolves problems in a timely manner.
• Customer Service - Responds promptly to customer needs; Returns phone calls and e-mails within a reasonable amount of time except for weekends and other time off. Meets commitments.
• Cost Consciousness - Develops and implements cost saving measures.
• Judgment - Exhibits sound and accurate judgment.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives.
• Interpersonal Skills - Maintains confidentiality.
• Written Communication - Presents data effectively.
• Oral Communication - Listens and gets clarification; Participates in meetings.
• Technical Skills - Pursues training and development opportunities.

Benefits

• Benefits effective day one, paid vacation, free on-site health clinic, on-site fitness center, and 401(k) with matching.