Marketing Specialist - Lead Generation & Agent Relations

Responsibilities

• Generating demand in the market to create growth in line with strategy, and providing input to strategy
• Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
• Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action
• Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
• Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally.
• Identifying opportunities to drive marketing and sales in the domestic market, including product launches
• Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
• Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

Requirements

• Bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
• 8 years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications.
• Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
• Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
• A solution-focused approach and strong written and spoken communication skills
• Candidates must already possess authorization to work for ABB in the US.

Benefits

• Health, Life & Disability
• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance