Marketing Specialist

Responsibilities

• Create content and videos.
• Write the monthly newsletter, blog posts, social media captions, email campaigns, and promotional messages. Develop video ideas, coordinate recording with attorneys, and edit footage into engaging social media content.
• Manage social media and campaigns. Maintain a content calendar; prepare, schedule, and publish approved posts; and coordinate email campaigns through Mailchimp and text campaigns through the firm’s approved platform.
• Design marketing materials. Use Canva to create graphics, event promotions, and other materials that reflect a consistent firm brand.
• Coordinate website updates. Serve as the liaison with the outside website and search engine optimization consultant. Review proposed content with firm leadership and follow through on requested updates and corrections.
• Support community outreach. Coordinate events, sponsorships, food and school supply drives, and other approved outreach activities. Maintain relationships with community contacts and provider offices, including coordinating seasonal appreciation visits.
• Track referrals and results. Maintain referral source information in CasePeer and referral spreadsheets. Track inquiries, campaign activity, and case outcomes to help leadership understand which sources produce results. Follow up on referred matters, signed referral agreements, and payment status under attorney direction.
• Maintain quality and confidentiality. Proofread content, obtain attorney approval before publication, and secure required approvals and consent for testimonials, photographs, and client stories. Protect confidential client and firm information.

Requirements

• Approximately 3–5 years of relevant marketing experience, with demonstrated ability to write compelling copy, manage social media content, and record and edit videos.
• A portfolio showing your own contributions to writing, graphics, videos, or campaigns, with examples of results when available.
• Strong proofreading skills and the ability to explain complex topics in clear, approachable language.
• Practical experience with Canva or other graphic design programs, email marketing platforms, social media publishing tools, and video editing software.
• Excellent organization and follow-through, including managing a content calendar, meeting deadlines, and coordinating several projects at once.
• Professional interpersonal skills and comfort working with attorneys, outside vendors, community partners, and colleagues.
• Ability to work in our San Diego office and attend occasional community events, including some evening or weekend activities.
• Experience in a law firm, professional services business, or another environment that handles sensitive client information.
• Familiarity with Mailchimp, CasePeer, CallRail, marketing analytics, and website content or search engine optimization coordination.
• Experience organizing community events and maintaining referral relationships.

Benefits

• Competitive compensation
• Comprehensive medical, dental, and vision benefits
• Paid time off and paid holidays
• Retirement savings opportunities
• Ongoing professional development and training
• Opportunities for advancement within the firm
• Supportive, team-oriented work environment
• Meaningful work that makes a difference in the lives of our clients every day