Marketing Specialist

Frederick, MD (On-site)

$58K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 weeks ago

Job Summary

Own and execute integrated marketing plans and multi‑channel campaigns to drive growth in core and adjacent markets, while coordinating content, SEO/SEM, events, and reporting.

  • Lead development and execution of marketing campaigns across print, digital, and social channels
  • Track media activity and KPIs while managing multiple projects with competing priorities

Job Description

Responsibilities

  • Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
  • Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
  • Manage multiple projects with competing and conflicting timelines and priorities.
  • Collaborate on company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
  • Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
  • Prepares reports to track media activity, KPIs and other metrics that measure progress.

Requirements

  • Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
  • Two (2) to Four (4) years of relevant experience.
  • Ability to travel up to 15% of the time.

Preferred

  • Master’s degree in Marketing or Business Administration (MBA).
  • Defense and aerospace industry experience.
  • Existing relationships with US media outlets, especially trade publications in the construction industry.
  • Exposure to international media markets and multicultural engagement.
  • Graphic design experience.
  • Strong writing and editing skills.
  • Background in business writing, journalism, copy editing and/or original writing.
  • Strong project management and interpersonal skills.
  • Proficiency using business software including Microsoft Office suite.
JLG Industries logo

JLG Industries

Our company started in 1969 when our founder, John L. Grove, set out to resolve growing safety concerns in the construction industry. Through unparalleled safety, training, productivity and technology, we heighten the confidence and trust of operators and customers, create opportunities for team members and deliver superior performance to our shareholders. We are a global manufacturing company, and our products – including mobile elevating work platforms, telehandlers, utility vehicles and accessories – are found all over the world. Our brands include JLG, JLG Agriculture, AUSA, Hinowa and Power Towers product brands, all of which support customers around the world with high-quality, purpose-built equipment. We are part of Oshkosh Corporation’s Access segment.

Founded in 1969
McConnellsburg, Pennsylvania, USA
2.9K employees

Salaries

Posted range

$58K/yr – $90K/yr

Taken straight from the job posting.

See all JLG Industries salaries

Marketing Team

Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
263.8K
Monthly Google Ads Budget
$25.4K
Traffic Source Mix
Search
32%
Direct
23.9%
Referral
2.1%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~2.9K

Recent News

JLG Industries logo

Marketing Specialist

JLG Industries · Frederick, MD · On-site