Marketing Specialist

Responsibilities

• Develop and Execute Marketing Campaigns
• Take ownership of assigned projects from initial concept and planning through execution, follow-up, and performance evaluation.
• Identify creative opportunities to connect with local audiences, increase customer engagement, and strengthen each brand’s presence in the market.
• Research local market trends, competitor activity, and customer interests to recommend fresh ideas and effective promotional strategies.
• Collaborate with franchise marketing teams, agencies, vendors, and internal partners to ensure campaigns are delivered accurately, on time, and in accordance with brand standards.
• Bring Our Brands to Life
• Maintain a consistent, professional brand image across locations, advertising, signage, promotional materials, and digital platforms.
• Develop engaging marketing messages, promotional copy, campaign concepts, and creative materials that capture attention and encourage customer action.
• Coordinate the development and distribution of banners, flyers, signage, promotional displays, and other marketing assets.
• Identify opportunities to enhance local marketing efforts while ensuring alignment with established brand guidelines.

Requirements

• Previous experience in marketing, advertising, communications, digital marketing, event marketing, or a related field.
• Experience executing marketing campaigns, promotional activities, social media initiatives, events, or community outreach programs.
• Working knowledge of social media, content creation, digital marketing, traditional advertising, and promotional strategies.
• Strong written and verbal communication skills, including copywriting, editing, and proofreading.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Familiarity with Canva, Adobe Illustrator, Photoshop, or other graphic design and content creation tools is preferred.
• Ability to organize projects, coordinate logistics, track results, and manage competing deadlines.
• Strong interpersonal skills and the ability to establish productive relationships with internal and external partners.
• A self-starter mentality, sound judgment, and the ability to work independently while keeping appropriate team members informed.
• Education: A bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field is preferred. Equivalent relevant professional experience may be considered.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance