University of Utah logo
University of Utah

Marketing Specialist, III

Salt Lake City, UT (Hybrid)

$68K/yr – $75K/yrMid Level6+ years expFull time

Posted 9 days ago

Job Summary

The role owns end to end marketing strategy development, audience insights, multi channel campaigns, and stakeholder collaboration to drive qualified leads and measurable outcomes.

  • Owns strategy, audience insights, and multi channel campaigns
  • Drives lead qualification and campaign optimization
  • Partners with internal and external stakeholders and manages events

Job Description

Responsibilities

  • Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.
  • Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.
  • Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.
  • Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.
  • Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.
  • Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.
  • Plan, organize, and manage events.
  • Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.

Requirements

  • EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
  • Marketing Communication Specialist, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

Preferred

  • Strong writing, editing, and content development skills.
  • Proficiency with digital and email marketing tools, web content management platforms (Drupal, SharePoint), and social media marketing.
  • Experience using project management platforms such as Asana, Smartsheet, Basecamp, or similar tools.
  • Experience with photography, video, or other multimedia content development.
  • Working knowledge of basic graphic design.
  • Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
  • Experience in healthcare, health systems, academic medicine, or a related environment.
University of Utah logo

University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA
12K employees (464 in marketing)
utah.edu

Salaries

Posted range

$68K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($72K) is in line with the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 773 salaries.

See all Marketing Specialist salariesSee more Marketing Specialist jobs
See all University of Utah salaries

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$579.4K
Traffic Source Mix
Search
45.6%
Direct
47.4%
Referral
5.6%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~12K
University of Utah logo

Marketing Specialist, III

University of Utah · Salt Lake City, UT · Hybrid