Marketing Specialist III

Responsibilities

• Establish and implement a unified marketing and communications vision for the Graduate College that aligns with university-wide enrollment and branding objectives.
• Develop a compelling and differentiated Graduate College brand narrative that supports Iowa State University's strategic priorities and graduate enrollment goals.
• Create integrated marketing plans that support graduate student recruitment, enrollment growth, retention, engagement, and program visibility.
• Utilize enrollment trends, audience insights, market research, and performance metrics to inform marketing strategy and decision-making.
• Build strong collaborative partnerships with Enrollment Management, academic colleges, and university marketing leaders to provide seamless and student-centered experience.
• Identify opportunities to strengthen alignment between Graduate College marketing efforts and broader university recruitment, marketing, and communication initiatives.

Requirements

• Bachelor’s degree and 5 years of related experience
• Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Preferred

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• Experience developing and leading integrated marketing or communications strategies from planning through execution and evaluation.
• Experience creating and managing content across websites, social media, email, and other digital channels.
• Experience using analytics, audience insights, market research, or other data to inform marketing strategy and evaluate results.
• Experience building collaborative partnerships across teams or organizations to advance shared goals.
• Experience developing marketing or communications strategies that support enrollment, recruitment, engagement, or other organizational goals.

Benefits

• Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.
• Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:
• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday, and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program