Responsibilities

• Execute multimedia marketing campaigns for key product releases for assigned products, brands, and market segments.
• Support campaign planning and execution for assigned brands’ multimedia campaigns for product launches, promotions, and strategic initiatives.
• Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers.
• Develop and distribute clear, actionable content for sales representatives and channel partners, including email and social media campaigns. Refine messaging strategy and implement improvements as needed.
• Partner with media & communications specialist to identify paid media opportunities for assigned brands including advertorials, print publication ads, rep promotions, and press releases.
• Identify, develop, and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and other sales enablement materials.
• Ensure content on assigned websites and product pages is current and accurate.
• Influence go-to-market messaging and content strategy for product displays, sales tools, presentations, and customer-facing materials.
• Support planning and execution of trade shows, customer events, and displays.
• Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities.

Requirements

• Education: 4 Year / Bachelor Degree preferred
• 4-6 years of relevant work experience in marketing, public relations or advertising required.
• 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels; B2B marketing experience preferred.
• 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications.
• Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives.
• Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams)

Preferred

• Travel : minimal travel required
• Work Arrangement : Hybrid

Benefits

• Health & Family Support
• Financial Security
• Learning & Development
• Rewards & Recognition
• Wellbeing & Mental Health
• Work-Life Balance
• Fun Perks