Marketing Specialist II

Responsibilities

• What You’ll Do :
• - Works in partnership with Senior Manager, Marketing/Manager, Marketing, Manheim Marketing team, auction leadership, and field sales to develop local marketing strategy that aligns with location goals and objectives.
• - Drives development and implementation of marketing tactics, event sales, sale day experience, and drives adoption of marketing best practices and alignment of the Manheim brand.
• - Functions as a member of the leadership team from both a marketing and location perspective.
• - Assesses campaign performance, client feedback, and identifies marketing ROI and reports results to Senior Manager, Marketing/Manager, Marketing and other key stakeholders.
• - Builds relationships with key dealer and commercial sellers as well as stakeholders across the operating locations and field sales team.
• - Coordinates and manages initiatives alongside field sales including blitzes and new seller welcome campaigns.
• - Oversees overall presence of assigned location ensuring physical and digital signage and other point of sale materials are properly placed and visible to clients and aligns to the Manheim brand.
• - Leads a team of zero to one physical and/or remote team members and manages performance regularly for growth and learning opportunities. Develops and motivates talent with ID&E at the forefront.
• - Assists in managing marketing budget, and ensures plans are delivered within allocated investment.

Requirements

• Minimum: - Bachelor’s degree in related discipline and 2 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years’ experience in a related field. - Excellent communication (written and verbal), presentation, organizational and interpersonal skills. - Strong project management skills and the ability to manage multiple projects/programs at once. - Knowledge of Microsoft Office suite - Some travel may be required to Manheim locations, regional meetings, and/or home office. - Ability to work in a high performing, fast-paced environment. - Ability to adapt to an ever-changing industry and react to change in a positive manner. - Ability to work under time constraints and meet deadlines. - The ability to meet the physical demands of working at a Manheim auction location, including: - Ability to sit or stand for long periods of time. - Occasional exposure to outdoor weather conditions as well as noise, dust, and fumes in auction lanes where applicable - Being able to lift up to 25 pounds and perform physical movements such as stooping, bending, reaching and climbing stairs. - Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements.

Preferred

• Preferred: - Degree in marketing, business, or advertising. - 1+ year of team leadership experience. - Marketing strategy, data analysis, tactical execution, digital and traditional marketing, and project management skills. - Proven success in developing and growing client relationships and supporting their business goals and objectives. - Strong ability to build campaign strategy, execute via multiple channels, and analyze data. - Budget management skills - Knowledge of Salesforce or another CRM platform

Benefits

• Here’s a sneak peek of the benefits you could experience as a Cox employee: - A competitive salary and top-notch bonus/incentive plans. - Exceptional work-life balance, flexible time-off policies, and accommodating work schedules. - Comprehensive healthcare benefits, with multiple options for individuals and families. - Generous 401(k) retirement plans with up to 8% company match. - Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. - Professional development and continuing education opportunities. - Access to financial wellness/planning resources.