Senior Marketing Manager

Responsibilities

• Work cross-departmentally to implement integrated marketing plans for the Brooklyn Museum, liaising with internal stakeholders, community and/or corporate partners, and third-party marketing firms to traffic assets and ensure timely delivery and execution
• Collaborate with Design, Content, Retail, and Development (including Membership) teams to plan, design, and produce digital and print marketing materials aligned across institutional needs and messaging pillars
• Working with CRM (including Ticketing) team and CMO, identify target audiences and track user behaviors to drive data-driven decisions to improve and evolve the Museum’s marketing strategies and cultivate audience growth and retention
• Provide adept project management, ensuring stakeholder expectations are managed, project calendars are clearly communicated and tracked, and deadlines are met
• Manage and track campaign analytics across platforms, defining and providing regular reporting cadence
• Coordinate vendor relations and special project management, including planning, scheduling, and documentation for large-scale marketing and communications initiatives, including (but not limited to): influencer campaigns, market research studies, and community or corporate partnerships.
• Be a key internal and external stakeholder contact, clarifying strategic requirements, clearly translating complex ideas into concrete solutions. and managing diverse (and at times competing) organizational priorities
• Contribute to the design and implementation of new workflows for multi-departmental procedures across the museum
• Establish, document, and enforce production standards, and ensure that the Brooklyn Museum’s marketing products conform to consistently high production values and provide elegant user experiences
• Represent the Museum at community or professional events when needed

Requirements

• Minimum 5 to 7 years’ experience in marketing and/or public relations; museum, cultural organization, or non-profit experience preferred
• Knowledge of the visual arts highly desirable
• Superb organizational skills, a keen eye for design and detail, and strong understanding of project management and CRM best practices and software (experience with Airtable, Asana, or Tessitura a plus)
• Excellent oral and written communication skills and ability to communicate and interact with staff from a variety of departments, as well as outside vendors and contractors, with diplomacy and tact
• Demonstrated experience managing the development of integrated, multi-level marketing campaigns, digital products, technologies, and experiences
• The ability to prioritize and manage requests from multiple stakeholders and proven track record of meeting deadlines and launch dates
• Self-motivated and able to set priorities when possible, with the insight to elevate when necessary
• Ability to work both independently and as a part of a dynamic team
• Ability to work comfortably on both Mac and PC platforms, including proficiency with standard office software (Microsoft 360, Microsoft Word, Excel, PowerPoint, Google Suite, etc.)
• Familiarity with digital asset management systems and content management systems

Benefits

• Medical, dental, vision and life insurance
• 401(k) Savings Plan and Pension Plan
• Generous paid time off, including annual vacation leave, sick leave, and 13 Museum holidays
• Short-term and long-term disability coverage
• Flexible Spending Accounts (FSAs) & Health Savings Accounts (HSAs) for eligible pre-tax health care, dependent care, and commuter expenses
• Employee Assistant Program
• Free admission to various NYC museums and cultural institutions
• Early access to Museum exhibitions
• Invitations to staff-only programs, tours, and on-site engagement events
• Opportunities to participate in community initiatives and Museum programs