Focus on the Family

Marketing Specialist I– Journey & Engagement

Colorado Springs, CO

$25/hr – $29/hrIntern/New Grad3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own acquisition, cultivation, and donor engagement journeys across multiple programs using Aprimo and Salesforce Marketing Cloud to maximize conversions and revenue.

  • Engagement Foundations: Build and optimize multi-channel journeys and orchestrate creative asset reviews and messaging testing.
  • Acquisition & Donor Growth: Own new-name offers, landing pages, and GOAA testing to drive multi-channel signups and gifts.
  • Measurement & Research: Coordinate reporting, analytics, and research integration to inform journey refinements.

Job Description

  • Provides strategic and execution support in engagement plans for new and existing constituents across digital and offline channels to lift conversion and revenue.
  • Assists multi-channel new name acquisition strategies for Parenting, Marriage, Kids, SOHL, Policy, and Community Outreach with acquisition offers, asset input, and journey building in Salesforce Marketing Cloud.
  • Supports multichannel cultivation follow-up strategies across Parenting, Marriage, Kids, SOHL, Policy, Community Outreach, and eCommerce with journey development in Journey Builder and related testing.
  • Assists GOAA gift strategies engaging prospective, lapsed, and existing donors with testing, scheduling, asset coordination, and Journey Builder executions.
  • Assists in acquisition landing page development related to cultivation initiatives.
  • Supports cultivation/journey engagement reporting with email, Google Analytics, purchase, and donation reporting to marketing management.
  • Contributes to cultivation research projects and applies results to testing and engagement strategies.
  • Manages cultivation coordination tasks including Aprimo scheduling, source code management, and GA tracking coordination.
  • Supports other key strategic initiatives identified by senior management.
  • Performs other duties as assigned.

Focus on the Family

We speak hope into families around the world. With our podcasts, social media, videos, and articles, we proclaim biblical truths to help broken families find redemption in Jesus. Our team is passionate about advancing the Kingdom of God—and we love finding imaginative ways to do so. Join us through employment opportunities, summer internships, or volunteer work.

Founded in 1977
Colorado Springs, Colorado, USA
1.2K employees (242 in marketing)
www.focusonthefamily.com