Marketing Specialist - Hybrid

Responsibilities

• Responsible for conception, execution & management of retention marketing strategies. Includes campaign tactics for direct and digital marketing and paid media tactics.
• Works with marketing team and business line management, as needed, to define creative strategy and success metrics. Communicates creative concept and key marketing information to in-house and external creative teams as well as e-business departments.
• Manages and traffics all marketing jobs; ensuring timely and cost-conscious project completion. Measures the effectiveness of marketing strategies. Tracks budget and campaign expenses.
• Builds professional relationships with Senior Management of Club business lines; ensures timely and effective communication regarding all marketing programs. May leads monthly business line meetings and serve as the main liaison with business line.
• Reports on campaign effectiveness and recommends adjustments as needed. Prepares reports and presentations to highlight campaign success and metrics.
• Seeks and provides information to help business lines understand customers, competitive sets, and trends.

Requirements

• Bachelor's Degree Marketing or related field or 6-8 years of additional relevant experience required
• 4-6 years Account service or in-house marketing with experience in direct and digital marketing required
• Knowledge of digital marketing, direct mail and print production; as well as event planning and collateral management required

Preferred

• 1-3 years Industry related marketing preferred

Benefits

• Award-Winning: We’ve been named as a Top Employer for the last 7 years
• Health Coverage: Medical coverage with employer contributions covering up to 93% of the premium cost, plus dental and vision options.
• Retirement: 6% company match on 401(k) retirement plan contribution, with contributions fully vested and made every pay period
• Paid Time off: 3 weeks’ vacation, 12 holidays, 8 sick days, 48 hours of volunteer time annually
• Additional Perks: Free AAA membership, insurance discounts, travel commission refund, up to $625 in Wellness Incentives, up to $6k in tuition reimbursement, and more!
• Compensation: Competitive base pay, annual bonus opportunities, and for certain roles, additional monthly and/or quarterly incentive compensation. The posted salary range represents the full range grade for this role, with individual pay based on job-related skills, experience, shift, and geographic location.